A massive bar, restaurant, coffee shop, and record store inspired by the ‘70s makes its debut this weekend in the East Village — complete with a rope swing, a gentleman’s lounge called "The Lion’s Den," and music curated by Entourage star Adrian Grenier. The splashy, four-story behemoth The Vnyl, or Vintage New York Lifestyle, opens at 100 Third Avenue on Saturday night.
Owner James Morrissey, who also owns The Late Late Bar, sees the venue as a take on the era that combined "lavish, sophisticated, elegant" parties with "gritty rock and roll" people, he says. Each floor, created to resemble ‘70s residences, will be flooded with craft cocktails, drinks on draft, and small plates from frequent TV chef Jordan Andino. The food menu features takes on familiar dishes like a bone-in dry aged ribeye, kale salad, quinoa bowls, and poke bowls, as well as unusual mash-ups like a candied bacon quinoa sushi and a taco churro cannoli. Drinks include milk punches, wine, beer, and cocktails like a Banana Boat, a beverage featuring bourbon, banana chip-infused Falernum syrup, pineapple, and lemon.
It's a take on the 'lavish, sophisticated, elegant' parties of the '70s, attended by rock and roll stars
Morrisey is going all out with the different floors. The ground floor will house both a coffee shop and a vinyl record "listening station" that opens at 7 a.m. daily, called The Vnyl Coffee Co. Matte black aluminum strips decorate the front, intended to evoke both the ‘70s and vinyl records. Prices on the records — which are chosen by "music director" Grenier — won’t explicitly be listed, but people who are interested in purchasing them can request to do so.
The main bar and restaurant can be entered through a corridor behind the coffee shop and record store, stocked with custom made furniture from Ireland. A mezzanine level above the main bar will offer bottle service with "table-side mixology," where a mixologist joins the table to create cocktails. "One of our primary objectives is to bring a better standard of cocktail to a larger audience," says Morrissey, who notes that most places that offer bottle service accompany it with just mixers.
A top level has both the Champagne Garden and The Black Rose Room. The Champagne Garden, serving a variety of Champagnes, features a rope swing and is lined with unstained cedar so that the smell of wood remains. The Black Rose Room is intended to evoke a '70s Park Avenue-style residence, with portraits on the wall of notable people. And finally, a basement level floor will be The Lion’s Den, a rugby reference. It is a "gentleman’s lounge," which in this case means a bar stocked with craft beer, craft whiskey, tufted leather couches, and TV’s that will show rugby. This floor will not open for a couple weeks, and Morrissey says its not just for men. "It’s a bar that’s a little bit darker in terms of some of the color schemes," he says.
Despite the four floors and focus on music, Morrissey says The Vnyl is not a nightclub. The floors mostly offer seating, and he wants to make sure it’s as unpretentious as possible. "We want it to be a fun environment," Morrissey says. "To me, pretentiousness and fun don’t match." See the opening menu below, and stay tuned for photos of the space.