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Señor Frog’s Ends the Party in Times Square With a Whisper

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Sorry party people: Señor Frog is closed

Senor Frogs Nick Solares

The party’s over at party people spot Señor Frog’s after one short year in Times Square. Flo Flab reports that notes on the door at the chain’s 11 Times Square location say that it’s closed. The website of the outpost is also down. The massive bar and restaurant known for its schtick of singing, phallic palm trees drinks, and skateboards as plates opened in August 2015. It took the party atmosphere seriously: Servers reportedly trained for weeks to nail ten different dance routines to perform, and some even created balloon hats table-side. Eater’s team had a pretty fun time live blogging from the eye of the party storm when it first opened, and even Times critic Pete Wells wasn’t immune to the hoopla. Despite mediocre food, he awarded the restaurant a "fair" rating for the whole experience:

But … here, hold my Frogasm, I need to stand on the speakers and dance. Because I had more fun at Señor Frog’s than at almost any other restaurant that has opened in the last few years.

True, it’s a particular kind of fun: compulsory hilarity, scheduled spontaneity, a scripted theater of the inane with random outbreaks of mediocre Tex-Mex. Señor Frog’s brand of fun is so mindless that it’s embarrassing to give in to at first, but eventually everybody I brought there did give in, maybe because we’re all so desperate to let go a little bit.

It is not clear why the chain closed the outpost.

Senor Frogs

11 Times Square, New York, NY

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