The new Williamsburg outpost of Whole Foods will feature eight vendors in its in-store food hall, including perennial vendors like Luke’s Lobster and a new Jewish restaurant that is "paying homage to Williamsburg’s storied roots." The upscale grocery store’s newest location, located at 238 Bedford Ave., will include its regular hot food bar and salad bar, but the food hall will be different from other locations in the chain. "We understand that local residents have high standards when it comes to great food," Daniel Lachs, culinary coordinator for Whole Foods Market’s Northeast says in a statement, "so we were excited to get really creative and ambitious in building out our in-store food hall."
Vendors lured in from outside of Whole Foods include Luke’s Lobster, OddFellows Ice Cream Co., No. 7 restaurant group, and East Coast Poke. Another vendor called Layered will offer vegan and paleo parfaits based on Anita’s Coconut Yogurt; pizza and sushi vendors will both be from the kitchens of Whole Foods and are common to other locations.
But one restaurant and tap room called N4 will be exclusive to the Williamsburg outpost. N4’s menu is "an all-natural take on a traditional Jewish delicatessen." Dishes include pastrami hash and eggs, fried matzo balls, a crispy chicken skin on rye sandwich, and chocolate babka from Lilly’s Homestyle Bake Shop. Red Hook Winery helped with the wine on draft offerings, and the restaurant’s cocktail menu only uses New York state liquors. The location opens on Tuesday, July 26.