Shake Shack Dominates Midtown Burger Landscape With Opening of Herald Square Location

Danny Meyer's rapidly-expanding burger chain now has a fourth location in Midtown. The Herald Square Shake Shack outpost opens today at 11 a.m. on the corner of Broadway and West 36th Street. It's located just 10 blocks away from both the Times Square and Grand Central outposts, and it's 12 blocks from the Third Avenue location of the chain. So by Eater's rough calculation, in Midtown , you're never more than 15 minutes away from a Shake Shack location, if you're walking.  The menu is the same as at the other locations, except this outpost features three new concretes:

— Give My Regards: vanilla custard with Mast Brothers chocolate chunks, and salted caramel sauce

— Empire State: chocolate custard with peanut butter sauce, banana, chocolate truffle cookie dough, and sugar cone cookie bits

— Hit Parade: vanilla custard with strawberry puree, cream cheese poundcake from Milk & Cookies bakery, rainbow sprinkles, and marshmallow sauce.

Five percent of the sales from the Hit Parade concrete will go to the non-profit group Unlocking Futures. For those keeping track at home, this is Shake Shack's 14th NYC location.