Christina Tosi is opening a new location of her hit treat emporium Milk Bar at 220 8th Avenue today. The new shop is just a few doors down from its sister establishment, Momofuku Nishi. The menu and overall concept are the same as the other locations — the counter will be stocked with pies, cakes, truffles, cookies, buns, and bread bombs — but the look and vibe are a bit different than the previous seven iterations of Milk Bar.
The other stores were designed largely by Tosi and her crew, but this time they're working with the architectural design studio LOT-EK. The chef tells Eater: "I definitely approached it and said, 'Alright, if I'm going to open one more, I gotta think about it in terms of setting the formula for the next five or the next ten.'" The Chelsea outpost has a counter inside the main space as well as a window that opens onto the street, where guests can grab coffee and treats to-go. The space behind the counter is a bit bigger than other Milk Bars, and Tosi points out that there are "a lot of fun little entrances and peek-a-boo areas" for the staff inside the shop. "This is definitely a move to what the future will be," Tosi explains, "but more than anything, if we end up not loving something about it, we're going to change it."
The chef baked a surprise into the opening day festivities: "We are taking a nod from the McDonald's playbook, and we're going to serve one dollar cereal milk soft serve cups." The new fruity cereal milk cups will also be available for one dollar.
As far as the menu goes, Tosi says that Milk Bar doesn't have one most popular dish, but rather a handful of items that people keep coming back for. The chef explains: "You know, it totally depends on the store. It's always a race between the compost cookie, crack pie, the birthday truffle, and the cereal milk soft serve."
Milk Bar Chelsea will be open from 7 a.m. to 11 p.m. daily.