The new location of popular chicken sandwich chain Chick-fil-A is slated to open this weekend at the corner of 46th Street and Sixth Avenue. It's exactly nine blocks away from the first full-fledged location of the chain, which opened to long lines and protestors last fall.
Whenever a new outpost opens, the company hosts an elaborate event wherein the first 100 people in line are locked inside the store for the evening and asked to participate in all sorts of wholesome activities till the crack of dawn. Once the morning comes, they receive a voucher for 52 free meals — one a week, for one year. According to the official Chick-fil-A opening page, the 46th Street opening give-away will be slightly different than the rest: "We’re putting a new twist on our First 100 Celebration in New York City! We will not be doing a traditional First 100 campout. Keep an eye on our Facebook page as we reveal clues and more information!"
In other Chick-fil-A news, Steve Cuozzo hears that the chicken sandwich chain is close to inking a deal to open a location at One Madison, a 50-story condo tower on 23rd Street. Six years ago, Charlie Trotter was planning to open a restaurant in this space, but the deal fell through. Cuozzo notes that if the Chick-fil-A team signs on, this will be "an odd end to one of Manhattan’s longest-running retail sagas."