An 'Upscale' Jewish Deli and Appetizing Shop is Opening in Greenpoint

A new Jewish deli and appetizing shop is opening in Greenpoint this week, run by young Upper West Side brothers who are "paying homage" to old school places like Barney Greengrass and Russ and Daughters. Frankel's Delicatessen and Appetizing, owned by Zach and Alex Frankel, will be debuting this week at 631 Manhattan Ave. The deli will be selling smoked fish, bagels, bialys, pastrami, and other classic Jewish foods like chopped chicken liver, matzo ball soup, and braised brisket, according to the Times. A peek inside the shop shows shelving with boxes of matzo meal and matzo ball mix, and signage for "bialys" and "nova" looks very reminiscent of Russ and Daughter's own restaurant shelving.

The brothers, who moved to Brooklyn as adults, wanted to recreate the institutions that they visited as a child. The shop, which will have old family family photos and a brisket recipe from the brothers' grandmother, opens on Saturday.