Rolled Ice Cream Shop 10Below Is Opening a New Location in Queens

Chinatown ice cream shop 10Below — where staff members turn cream and other ingredients into Instagram-friendly rolls of ice cream on the spot — is opening a second location in Flushing, at the Queens Crossing Mall. The shop's ice cream is inspired by Thailand street food and is made-to-order on a cold metal plate, with a set-up for customers to watch as their treat is being made. It's attracted long lines since opening. It only debuted its first location at 10 Mott St. last July, but people quickly started waiting as long as three hours to try it.

The new location, at 136-17 39th Ave. on the ground floor, will be opening next Friday, February 12, according to a representative from the shop. It will offer Mott Street's flavors, like Key Lime Pie and I Love You a Latte, and a new Thai Tea flavor will only be served in the Queens location. Many customers at the Chinatown location told 10Below that they were visiting from Queens, so the ice cream shop decided to open in the borough. Unlike the original location, the Queens one offers more seating for people to hang out. "We wanted to be able to provide them with a location they could frequent more often" a rep says.