Modern Jewish deli Harry & Ida's is taking its popular pastrami to the a.m. with breakfast sandwiches this weekend. The Alphabet City sandwich shop is previewing the new morning menu between 9 a.m. and 11 a.m. over the next two weekends before deciding on a schedule for a full weekday rollout, says co-owner Will Horowitz. As the team's favorite local bodegas closed, there was no quick place in the area to get breakfast, he says. Horowitz started to experiment. "We're trying to do something that's almost like — I hate to say this — elevated bodega food," he says.
The menu includes five sandwich options, including an egg sandwich with potato, roasted onion, mustard, and dill that also features pastrami that the restaurant has become known for. Horowitz predicts a $7 ham and gravy sandwich, which includes a cured and smoked ham topped with gravy made from the smoked ham bone, will be popular. And in "elevated bodega" fashion, there will also be a $6 bacon, egg, and cheese sandwich, where the bacon is shaved and double-smoked and the eggs are roasted with smoked rosemary oil. "This has kind of been my secret little project to figure out how to make an accessible and awesome breakfast sandwich, using products we make in-house," Horowitz says. Check out the full menu below, and let us know what you think if you stop in this weekend.