The 5,000 square-foot restaurant that seats 100 diners offers a continental American menu conceived by Wang, who spent three months training in Moscow before drawing up a menu to bridge cultural differences between the restaurant's Russian clientele familiar with the brand and New York diners with a different set of expectations.
The opening menu is studded with small plates like Wagyu carpaccio ($22) with fig, mustard seed and Bayley Hazen blue cheese, roasted beet salad ($15), a velvety borscht ($12) and solyanka ($12), a tomato-based soup with olives and kielbasa. Among entrees, there’s pan-roasted hiramasa with endives, orange, fennel and boquerones ($34) and hanger steak ($28) along with a Cubano sandwich and burgers ($15 to $19).
Wang is joined by pastry chef who worked stints at Spago in L.A. and Alinea in Chicago, Alexander Zecena. He's the one who bakes brown bread served during lunch and dinner as well as pastries like the vanilla eclair and a sour cream layer cake.
And then there’s the coffee. One of five concepts among 30 restaurants across Russia, Coffeemania claims to have spawned a mini-trend among coffee drinks called The Raf, a super creamy hot coffee drink made with whipped Half & Half, espresso, vanilla, and sugar named for a patron who’d ask baristas to customize coffee with said ingredients.
Coffeemania also serves pour-overs, espresso, flat-white, and creations like the latte Singapore with lemongrass for prices from $3.5 to $7. Coffeemania buys beans at auctions, says R&D chief Irina Puzachkova, and roasts them at a Long Island City roasting facility.
Uni lobster carbonara $32
Wagyu carpaccio $22
Cheeseburgers and lamb burgers on the lunch menu for $18 to $19.
Coffeemania is currently open Monday to Sunday from 11 a.m. to 3:30 p.m. and reopens at 5 p.m. and serves dinner until 11 p.m. Hours are subject to change.