The newest restaurant from The Spotted Pig hit-makers April Bloomfield and Ken Friedman is now ready to serve dinner. White Gold, located at 375 Amsterdam Ave. at 78th Street on the Upper West Side, debuted its butcher shop last month — an integral part of the new project run by butchers Erika Nakamura and Jocelyn Guest. Tonight, the casual restaurant will serve its first full meals, where Bloomfield plays with the whole animals that Nakamura and Guest have broken down over the course of the day. Besides a full-service dinner, White Gold’s open for a casual, counter service-style breakfast and lunch.
Bloomfield kept the opening menu dinner tight, with four sections that each offer four different options. She plans to keep it that simple and slim in the future, too. Dishes like beef carpaccio with button mushrooms and broccoli stems, pork sirloin with apple and sage, and brussels sprouts with pancetta, tomato sauce, and pecorino will be available at the debut. True to the whole animal concept, things like beef heart and beef tongue also show up on the menu.
White Gold may be small, but it’s a big move in the Bloomfield-Friedman empire. The butcher shop will be providing meat and burger blends for their other restaurants, and for the chef, it’s a critical step in controlling more of the farm-to-table process. "Just because we’re getting bigger, I don’t want to ever lose track of why I’m doing this or what matters to me," Bloomfield previously told Eater. "I want to keep my integrity as we grow. I want to keep everything small. That’s kind of the reasoning." Check out some photos of the space and the full opening menu below, and let us know what you think if you stop by.