The owners of a new cafe opening in Noho this week say they're serving food that improves brain wellness — and a neurologist is on board to help create the menu. According to the website, Honeybrains, located at 372 Lafayette Street near Great Jones, will "translate the most reliable, collective scientific knowledge about brain health — which is intimately related to body health — into enjoyable foods, drinks, and experiences." Owners and siblings Galit, Tomer, and Dr. Alon Seifan, who once worked as a profession in Cornell’s neurology department, say the meals will even help fight diseases like Alzheimer’s.
Practically speaking, this means a health-focused menu that's now fairly common — think avocado toast, Mediterranean salad with hummus and quinoa, and a steak sandwich. It also has a section of "bowls and plates" and a "HoneyBar" serving raw honey. A full menu can be seen here. Besides offering food in the 35-seat cafe, the Seifan crew will host lectures on brain wellness, according to the Post.
Honeybrains is not the first restaurant in New York to sell itself on its brains. The upscale Romera New York in the Meatpacking District peddled "neurogastronomy" from chef Dr. Miguel Sánchez Romera, who earned two Michelin stars in Spain while working at a restaurant and as a neurosurgeon. The ambitious, eccentric 12-course tasting menu was served with "ingredient-driven waters" instead of wine. But people didn’t buy, and in 2012, it closed.