The hospitality group behind Nashville icon Grand Ole Opry announced plans for a Times Square spin-off earlier this year, and now the group is revealing details of the upcoming project, according to The Tennessean. Ryman Hospitality — the Nashville-based hotel, media, and investment company — is opening Opry City Stage at 1604 Broadway as early as spring 2017. The Tennessean notes that the $8 million venture is part of the group's effort to increase tourism to Nashville. "We believe that once our Opry City Stage guests get a taste for all Nashville has to offer," CEO Colin Reed said in a press release. "They are going to want to visit Music City and experience it for themselves."
The four-story, 27,000 square foot space will feature several music halls, a listening room, retail space, and a restaurant/lounge. Live and archived footage from the Grand Ole Opry will be played throughout the venue. According to The Tennessean, the Times Square project is the first of many Ryman Hospitality plans to open across the US, including Las Vegas, San Francisco, and Orlando.