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Luxury Dine-In Theater Debuts in Seaport With Food From Chef Sherry Yard

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The iPic theaters makes its Manhattan entrance

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iPic Theater
The lounge seats at iPic Theater
iPic Theater

Luxury movie theater chain iPic Theaters made its debut in Manhattan last week at the Fulton Building in the Seaport District — offering in-theater dining from pastry chef Sherry Yard and seats with little pillows and blankets. The Florida-based chain has 15 locations across the country, and the new outpost is its first in New York. It has eight screens, and the seat pricing is tiered by amenities. Only the most premium seats — called "premium plus pod seating" — offer wait service during films, an extra cost that includes unlimited popcorn and items like blankets and pillows. Regular "premium" seat people must still get up during the movie to get their food, but either way, people can reserve their seats ahead of time through an app. Ticket costs range from $14 to $29, depending on the seat and day of the week, and in order to purchase one, you must sign up for a membership, which is free.

Yard, a Brooklyn born chef who’s won three James Beard Awards, runs the food operations at all the iPic locations. Options include cheese drop biscuits, lobster rolls, fried chicken, pizzas, apple pot pie, and truffle fries. Prices range from $13 for a chocolate s’mores cake to $24 for a cheese and charcuterie board. The theater offers an extensive beer, wine, and cocktail menu, with bottles of wine and "dessertails" with coffee. It also has a third floor bar and restaurant called The Tuck Room, a space that will have "Ice DJ's" around to carve ice for drinks.

The new theater is one of several dine-in experiences bursting onto the scene. This year, versions of the concept opened in Bushwick and the Lower East Side, and Austin-based chain Alamo Drafthouse’s new Downtown Brooklyn location has been highly anticipated for months. New York’s first dine-in movie theater Nitehawk also announced plans to expand to Park Slope. This one shows more blockbuster films than indies, and it combines the movie theater trend of reserving spots and lounge-like seats with the trend of ordering chef-driven food.

Gothamist visited over the weekend and said iPic "feels very clubstaurant," although the food is "not terrible." Writer Scott Lynch also disturbingly notes that servers take orders verbally and offer to take photos of couples with flash during the course of the film. Check out the full food and drink menu for iPic’s take on the concept below, and let us know what you think if you check it out.

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