Joe's Pizza will open at 216 Bedford Avenue, owner Joe Pozzuoli Jr. tells Eater. Joe's has a storied history dating back to 1975 on Carmine Street, and is widely considered one of the finest examples of the NYC slice joint. The Brooklyn shop will be the pizzeria's third location, following the East Village outpost that opened back in 2013. This new shop, like the other two Joe's, will be family run and operated. Pozzuoli says he's been hesitant to expand further, but that the "vibe" and "energy" of Williamsburg makes the location a logical one.
The location feels right for another reason — it is situated on a corner, just like the original Joe's Pizza was before it was forced to move back in 2005. Pozzuoli notes the rise of "artisanal" pizza and "$1 knock-off slices" and says unequivocally that, amid all those, "we want to keep the corner slice joint going. We need more good, classic New York slices."
Aside from being on the other side of the East River, the pizza should be exactly the same. The menu and prices will be identical to the Manhattan locations, where a regular slice currently sells for $2.75. The pizzeria is expected to open by the middle of the month.