Smorgasburg, Brooklyn's premier source of hip food vendors, is opening an outpost on Coney Island this summer. This will be a much smaller Smorgasburg than the ones found in Williamsburg or Brooklyn Bridge Park, with just 12 vendors as opposed to 100. But those vendors will each be stationed in their own shipping container, all lined up along the boardwalk adjacent to 1320 Bowery Street, where the real estate developer Thor Equities is installing 20 or so walls of street art. All of this, as Thor tells the Observer, will come together into some sort of "pop-up summer village."
If anything, this sounds a bit like the SmorgasBar that founder Jonathan Butler and Eric Demby brought to Jones Beach last year, although potentially without the beer garden. No word on who the vendors will be yet.
Meanwhile, lets not forget that Thor is also responsible for bringing a massive outpost of Paul, Donnie, and Mark Wahlberg's burger chain, Wahlburgers, to Coney Island in June. That will be right around the corner from the new Smorg