After a rather lengthy delay, Umami Burger in Williamsburg will officially throw open its doors on March 12. But those who follow the restaurant's Twitter account have a chance to eat for free tonight, if they manage to catch the announcement of the promotion later today. [Update: It looks like all will be revealed at 4:00 p.m. today] The third NYC location of West Coast burger sensation, which was originally supposed to open in late 2013, features approximately 80 seats, a full bar and a hanging installation made of old bicycle frames. Later in the in the spring it hopes to add an additional 60 outdoor seats on a still-to-be-constructed patio.
Just like all the other locations, the extra juicy burger blend is chopped in house, the decorative meat grinders in the restaurants interior are doubtlessly there to remind you of that fact. The Umami Burger menu has now been standardized across all locations, so there won't be any specialty burgers unique to this location, but the opening will coincide with the release of a new Korean BBQ burger. The restaurant also claims to be one of the first to serve Caleb's Kola, Pepsi's attempt to court millenials with vintage-looking glass bottles and "artisanal" ingredients. Whether the latest location will inspire the UmamiMania of yore remains to be seen.
Take a look at the menu below and the space above.