Brothers Tom and Anthony Martignetti have, intentionally or not, managed to time the opening of their surf town inspired Pizza Beach for the part of winter that makes even the most diehard New Yorkers think about fleeing to LA or Miami. The Upper East Side restaurant has a retro beachy vibe (think surfboards, palms, and big glossy photos of tropical waters) where, if this were a theme restaurant in Disney World, visitors might half expect men dressed like members of The Beach Boys to take their orders.
The Menu: A rep for the Martignetti boys, who also own the East Pole, Brinkley's, and a few other places, has promised a "nutritionally dense" menu, which translates to vegetables like butternut squash, purple kale, and beets, topping Neapolitan pies. The menu ranges from pizza standards to more out-there options, like one with Thai coconut curry and rock shrimp, here are also some classic pasta dishes like linguine with clams and spaghetti with pesto, and just three salads including the requisite kale. Wines are all $40 or less. Lunch and brunch will launch soon.