Russian Blini Chain Teremok to Open NYC Location

Teremok is a popular Russian fast food chain specializing in blini — crepes filled with sweet or savory fillings. Founded in 1999, there are now 175 units in Russia. And in early 2016, the first American outpost will open at 358 Seventh Avenue, with two additional stores planned to open later in the year. While the core menu will remain the same, there will be some tailoring of ingredients to suit local tastes, such as the addition of maple syrup. Beyond the blini, the current menu in Russia features porridge and soups such as borscht and fish broth. Founder and owner Mikhail Goncharov tells Eater: "We have never considered Teremok as an exclusively Russian business model. We use the Japanese quality system, Russian flavors and emotions, and an American leadership management." When asked whether he feels that the type of food sold at Teremok will resonate in the states, he states: "We believe that such classic Russian meals like blini and buckwheat porridge modernized by our in-house chef, my mom, will be liked by American consumers."