After years of planning and fundraising, Booker and Dax founder Dave Arnold and former lawyer Peter Kim opened the Museum of Food and Drink Lab in Williamsburg earlier this week. Eater is one of the partners of this 5,000 square foot museum space, along with Infiniti. The MOFAD Lab currently houses one exhibition: "Flavor: Making It and Faking It." Dave Arnold tells Popular Science: "There is no way to imagine the modern food system without flavoring." And so to kick things off, MOFAD LAB is covering the century-plus history of the flavor industry. The exhibition features a series of "smell synths" that allow guests to experience individual natural and artificial scents, and the space also has machines that dispense tablets that taste like specific flavors. The exhibition is open from now through February 2016, and tickets are $10.
The space at 62 Bayard Street will be the MOFAD Lab's home for the next five years, but someday, Arnold and Kim plan to open a larger iteration of them museum, with multiple exhibitions. Arnold tells Grub Street: "We're keeping this space and this will be our lab, where we can workshop ideas, build exhibits, and then send them out. Then we hope to get a space that has three exhibits running at once." Somewhere down the road, Arnold thinks this could be "a museum the size of the Met." Gothamist has a tour of the space, and you can find more information about the creation of MOFAD here.