Hordes of people showed up to New York's first free-standing Chick-fil-A yesterday afternoon in the hopes of winning a year of free chicken sandwiches. But only 100 New Yorkers were awarded that Southern fried prize. After being alerted of their rankings in the line around 7 p.m., these people then camped out inside the restaurant all night. Some of them slept, using Chick-fil-A blankets to keep themselves warm, while other watched Night at the Museum on a screen across the street from the restaurant. At the crack of dawn, the restaurant opened to the general public, and the superfans got their first taste of those free chicken sandwiches.
(It's perhaps worth noting that, according to the official rules of the contest, the winners get one meal per week, not unlimited food whenever they want. So, the real cash value of this prize is probably...somewhere in the ballpark of $500 to $600.)
New York's first-ever real deal Chick-fil-A is now open for business. Here are scenes from the pre-opening madness.
Chick-fil-A is opening its first location in NYC tomorrow, and already people are waiting in line in the cold rain. pic.twitter.com/kRVb0RpynV
— Andrea Lillo (@alillo) October 2, 2015
Here's a video of the 100 lucky line-waiters being told that they won:
The winners were taken inside for the night, to wait till the official opening:
They were also given sleep masks and cookies:
And they got to watch Night at the Museum projected on a screen across the street from the restaurant, with individual headsets:
(SIDENOTE: Movie is in HD, just didn't get a good pic.) What better way to cap off the first ever NYC First 100 than with a movie being shown across the street and everyone getting their own personal headsets on which to listen to the movie? @chickfila today was absolutely TOP NOTCH and I can't wait to introduce you to the rest of NYC tomorrow morning at 6:30AM!!!!!! #NYCCFA #ActivatingIdeas #SleepTime #IKindaWannaMoveToNYC
Some people crashed, though: