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Bonkers 'Cruise Ship on Land' Plans Outposts on Wall Street, Midtown, and Brooklyn

Besides an arcade, a bowling alley, and multiple theaters, the CEO promises restaurant like the Cheesecake Factory, "but with better food."

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Deep breath everyone: A five story building across from the stock exchange may become a Latitude 360, a massive Disney World-meets-Vegas entertainment complex. CEO Brent Brown described it to Community Board 1 recently as a "cruise ship on land," says DNAinfo. If the deal goes through, 60,000-square-feet would be converted into an arcade, bars, and theaters for live comedy, music, and movies, plus, one dedicated solely to sports watching. There's also talk of a "luxury" bowling alley (whatever that means), and a restaurant that Brown describes as a Cheesecake Factory, "but with better food." Latitude 360 is also working on deals to open a similar cruise ship near the Barclays Center, another two in Midtown, and others in Jersey City and Atlantic City.

Needless to say, the neighbors were none too pleased to hear about the incoming terrordome, and loudly protested it at the CB1 meeting. Curbed NY has the full report, but essentially, they're deeply concerned about the noise and the influx of nightclub-goers. Plus, it would be a sad fate for the historic building, which was once J.P. Morgan headquarters. So it remains to be seen whether the ship will sail on Wall Street, but Latitude 360 is definitely coming for New York.

Latitude 360

23 Wall Street, New York, NY

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