The Blue Moon® White IPA Hunt is upon us! Over the course of the past week, Eater has been posting insider facts about Blue Moon's highly anticipated release, Blue Moon White IPA® . After exploring more than 150 hop varieties to carefully pick the best ones for this White IPA, Blue Moon Brewing Co.® and Eater NY are now inviting fans to embark on a fun beer hunt of their own.
By decoding the GPS coordinates below today, fans will discover an amazing White IPA launch party complete with samples of the brew, custom etched growlers to the first four verified attendees to each of the five locations, and a seat at an exclusive brewmaster beer dinner. Prompt arrival is highly encouraged. Happy trails!
40.729558, -73.987430 (8-10pm for this location only)
WHEN: January 29, 2015 from 7-9pm
WHY: Enjoy the first-ever sips of Blue Moon White IPA®; the first four verified participants to each of the five locations receive custom etched growlers and a seat at a brewmaster beer dinner.
Res of CA/IL/NY/TN/TX, 21+ only. While supplies last. Subject to terms @ www.WhiteIPAHunt.com. Void where prohibited.