Massive hospitality group BR Guest is going through a big revamp with the hopes of once again selling the business. The campaign includes transforming half of Blue Fin into a Dos Caminos space with a tequila bar. "I think we need to be more chef-driven," explains BR Guest exec James Gersten. "The restaurants need to be less about how many covers we did on a Saturday night and more about making friends to grow our base." [Crain's NY]
[Courtesy of Dos Caminos]
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