It's hard to say what the team behind Gallo Nero restaurant was thinking when they posted an ice cream ad that reads "The Big STRAIGHT Ice Cream." The sign is obviously a dig at the West Village outpost of the Big Gay Ice Cream empire and not something that co-owner Douglas Quint took lying down. He went on the company account and tweeted: "If you pass by @galloneronyc maybe you could pop in & let em know what you think of this advertising campaign." It doesn't seem likely that this campaign will sit well with the neigborhood.
· @biggayicecream [Twitter]