After making the earth-shattering decision to start serving fresh-cut French fries instead of frozen fries last year, Shake Shack has just reversed gears. Almost exactly a year to the day since CEO Randy Garutti unleashed the new fries on the Upper East Side, with promises to eventually bring them to every single location, he admits that it was a mistake. "We didn't fully appreciate the simple, tactile pleasure and the emotional attachment our fans have to the crispiness, the ridges and pure joy that these fries bring to guests of all ages," he writes.
Also, hand-cut fries take more work, and it's harder to keep them consistent. So, despite a year's worth of revamping kitchens and retraining staff to the hand cut ways, Shake Shack will bring back the crinkle cuts by November. And when they return, they will be, for the first time, free of artificial ingredients. Of course, there are bound to be some who are disappointed by the move, but when the people speak, Danny Meyer listens.
· Crinkles Are Coming Back This Fall [Shake Shack]
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