New Yorkers Are Now Lining Up For Veggie Burgers

Here's a look at the scene on Eldridge Street at around 5 p.m. yesterday, as people lined up around the corner to get their hands on a veggie burger. Not a Cronut, not a bagel, not a ramen burger or a special cheffy Shack burger, a veggie burger. It was, however, a veggie burger made by Del Posto pastry chef Brooks Headley, for a one night-only pop-up at the now-shuttered Family Recipe. With the meat-loving David Chang as a professed fan, and recent write-up in the Times, Superiority Burger (as the pop-up is called) immediately garnered an hour-plus wait for a table (takeout was only offered in very limited quantities).

[The full meal]

The $5 burger ($10 to include a side of Old Bay potatoes and a "butterscotch thing") was satisfyingly unhealthy-tasting, and by most accounts definitely worth the wait. And Sam Sifton was disappointed that he didn't have time to wait for it. The line held steady, and the burgers sold out in under three hours. No word on when the next pop-up might go down, but Headley has promised — at least in the comments of David Chang's Instagram — that he'll host Superiority Burger "at random joints throughout NYC this summer (usually late after service)." This is, after all, the summer of Del Posto chefs undertaking healthy food side projects. It should only be a matter of time before we see a Superiority Burger/Pasta Flyer mash-up.
· A Pastry Chef Masters the Veggie Burger [T Mag]
· All Coverage of Superiority Burger [~ENY~]
· All Coverage of Brooks Headley [~ENY~]