Marcus Samuelsson and MasterCard are currently hosting a series of charity dinners perched on top of a billboard in Times Square, allowing diners to voyeuristically watch befuddled tourists. MasterCard's chief marketing officer explains that the original plan was to "just get a platform off the billboard—a glass platform, nothing else," But that idea was nixed in favor of a something more like a very tall box, due to "security concerns." [WSJ]
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