Chocolate Hazelnut Apocalypse Kicks Off at 5 p.m. Today

In just six hours, the people at Eataly will thrust open the doors to New York's first-ever Nutella Bar, unleashing a surge of chocolate hazelnut goo into the streets of this city. Joe Bastianich and Mario Batali will be riding these chocolatey waves on surfboards made of crisp brioche, and Lidia will follow them in a dinghy fashioned out of crusty baguette. Oscar Farinetti will be gliding along in a crepe-gondola, singing a merry song in his native tongue.

As a special treat for the Nutella addicts of this city, Eataly is offering a FREE pane con Nutella from 5 p.m. till 9 p.m. Stay tuned for pictures of this space today, and take another peek at the Nutella Bar's menu below:

Nutella NY Menu

· EATALY NYC NUTELLA BAR COUNTDOWN [Official]
· Eataly is Replacing its Wine Store With a Nutella Bar [~ENY~]
· All Coverage of Eataly [~ENY~]