A mysterious new service called Killer Rezzy lets New Yorkers buy primetime reservations at hot spots and not-so-hot spots across the city. It's unclear if the restaurants are in on this deal, or if it's just someone making a bunch of reservations and selling them. But it sounds like the latter.
All of the reservations are priced at $25 a pop, and some are clearly better than others.
The site currently lists a five-top at Lafayette for this evening at 7:30 p.m, which is a pretty sweet resy. But then again, for the same price, the site offers an 8:30 p.m. four-top at The Odeon for tomorrow night, and OpenTable shows that a similar table is available just 15 minutes later at 8:45 p.m. So why on earth would anyone pay $25 for something you can get for free?
Here's an explanation of how this system works, from the homepage:
ALL OF OUR RESERVATIONS ARE CONFIRMED RESERVATIONS THAT ARE BOOKED IN OUR MEMBERS' NAMES. WHEN YOU PURCHASE A RESERVATION THROUGH KILLER REZZY, YOU'LL RECEIVE AN EMAIL CONFIRMATION THAT WILL IDENTIFY THE NAME UNDER WHICH YOUR TABLE WAS BOOKED. WHEN YOU ARRIVE AT THE RESTAURANT, CHECK IN WITH THE HOST UNDER THE RESERVATION NAME WE HAVE PROVIDED YOU.New Yorkers have been using private reservation brokers for a long time, and a somewhat similar, invite-only site called Zurvu allows users to select reservations from partnering restaurants for a fee. But it's unusual to see reservations like this up for grabs on a website like Killer Rezzy. Would you pay $25 for one of these reservations? Share your thoughts in the comments.
· Killer Rezzy [Official Site]