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Shack Attack

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shakeshackcustard.jpgMark Rosati, the culinary director for Shake Shack, is in charge of developing all the menu items, but given the sheer variety offered, he's particularly an expert in the realm of frozen custard. He theorizes that the Shack's custard sells well even in winter and even in Moscow because "sometimes the custard is actually warmer than it is outside, so it warms you up." [NYO]