Katz's Delicatessen, the 125-year-old Jewish deli institution, is currently suing the owners of a certain fleet of pastrami-slinging food trucks called Katz & Dogz for stealing and tarnishing its good name. After making "every effort" to settle things out of court, even offering to pay for redoing the branding on the trucks, Katz's lawyer says they had "no choice" but to sue.
The trademark-infringement suit notes: "It has taken over a century of dedication, hard work and consistent customer satisfaction for Katz's Deli to become famous...blatant efforts to appropriate plaintiff's business goodwill, name and mark have resulted in plaintiff being associated with food products and restaurant services over which the plaintiff has no control." Not mentioned in the lawsuit, but also worth noting, the truck also crassly appropriates the famous Katz's scene from When Harry Met Sally. While the sign in the deli pointing to "where Harry met Sally" coyly hopes you "have what she had," the sign emblazoned across the side of the Katz & Dogz trucks more bluntly asks, "Are you ready for the REUBEN ORGASM?!".
· Katz's Deli Suing Pastrami Truck for 'Stealing Name' [NYP]
· All Coverage of Katz's Delicatessen [~ENY~]