Hot salad spot Sweetgreen is getting an early start on its new Nolita shop, opening a day ahead of schedule — aka right now. Keeping with the company's tradition, the shop's first day is "pay what you want," with all of the proceeds going to Grow NYC. Next Monday, the D.C.-based salad chain favored by your hippest co-workers will open its first Brooklyn outpost in (where else?) Williamsburg, with all of the funds going towards Education Through Music. Sweetgreen is currently having a bit of a moment, after getting a big $18.5 million boost last month from investors, including Danny Meyer and Daniel Boulud.
Both of the new New York shops were designed with local artists to feel oh-so-of-the-moment. The furniture is made with reclaimed oak by the Brooklyn-based design/furniture company Aellon and Uhuru and the menu includes several New York-centric and seasonal salads like one with apples, pears and cheddar, and another with roasted turkey and fall veggies. Expect some beverage "infusion" action and juices at the ‘burg location.