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Just in Time for New Year's Resolutions, New York City Gets Two More Sweetgreens

It's pay what you want today at the new Nolita outpost of the salad chain of the moment.


Hot salad spot Sweetgreen is getting an early start on its new Nolita shop, opening a day ahead of schedule — aka right now. Keeping with the company's tradition, the shop's first day is "pay what you want," with all of the proceeds going to Grow NYC. Next Monday, the D.C.-based salad chain favored by your hippest co-workers will open its first Brooklyn outpost in (where else?) Williamsburg, with all of the funds going towards Education Through Music. Sweetgreen is currently having a bit of a moment, after getting a big $18.5 million boost last month from investors, including Danny Meyer and Daniel Boulud.

Both of the new New York shops were designed with local artists to feel oh-so-of-the-moment. The furniture is made with reclaimed oak by the Brooklyn-based design/furniture company Aellon and Uhuru and the menu includes several New York-centric and seasonal salads like one with apples, pears and cheddar, and another with roasted turkey and fall veggies. Expect some beverage "infusion" action and juices at the ‘burg location.


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