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100 Montaditos On Ludlow to Go 'Upscale' After Mini Sandwiches Fail to Catch On

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The three-month-old outpost of the Spanish chain has closed, but thinks it will do better in Brooklyn.

Running of the bulls party at 100 Montaditos
Running of the bulls party at 100 Montaditos

What took nearly a year to build took only three months to come down. The Spanish chain 100 Montaditos on Ludlow (named for its 100 varieties of mini-sandwiches), quietly shuttered around Thanksgiving. Mini Hospitality, which owns the US franchise rights for the chain, is planning to turn the space into an "upscale concept" with a full liquor license sometime in February, reports Bowery Boogie. The owners planned to open five 100 Montaditos locations around the city this year, but that clearly didn't happen. There were also super aggressive plans to blanket the NYC area with 30 locations by 2017, but it's unclear whether that's still the goal. "We feel that the demographic of neighborhoods such as Bushwick, Greenpoint, and Upper Manhattan, offer us multiple opportunities to expand our international brand in the coming year," says a release, according to DNAinfo, so perhaps there will be more sandwiches. In the meantime, the Bleecker location is staying put, and Eater has reached out to the team to find out more on that "upscale concept."

100 Montaditos

177 Ludlow St, New York, NY

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