Apparently, the mobs of parched New Yorkers swarming Marco Canora's broth shop Brodo are so large that the chef was forced to buy a second stove where he will simmer away his bone broths. According to Crain's, 200 people are lining up daily to spend somewhere between $4 and $9 for a cup of broth, which can be infused with things like beet kvass or chili oil. Canora's even added a brodo sampler to the Hearth menu, so that no diner is left broth-less.
Second stock stove has arrived!!! Now I won't run out of brodo @brodoNYC #maybe. pic.twitter.com/7xfz9gd59I— marco canora (@MarcoCanora) December 17, 2014
Canora's gotten a bit obsessed with the elixir's healing qualities these days, and has been sending out broth-evangelizing tweets:
#bonemarrow is highly nutritious,it contains elements for brain growth & development. new add-in @brodoNYC #getsmart #rethinkyourhotbeverage— marco canora (@MarcoCanora) December 16, 2014
Collagen is the glue that holds the body together. Falling apart? #rethinkyourhotbeverage @brodoNYC— marco canora (@MarcoCanora) December 15, 2014
Then again, Canora also recently split his empire with longtime business partner Paul Grieco, so maybe he just needs some extra chicken soup to get him through the breakup.