Early next year, Caviar will get some competition. Master of the Momofuku empire David Chang is working with a new company called Maple to launch a mobile device-based food delivery system in the city. Chang is assembling a "culinary board of directors" to contribute recipes and dishes to the project, which will have a rotating seasonal menu, but won't offer deliver from specific restaurants a la Caviar.
The team does, however, promise food "at the same level," found in restaurants, and is promising delivery within 15 minutes of receiving an order, though it's unclear precisely how that will go down, barring the launch of something like a new helicopter-based delivery system. This is Chang's second move into the delivery world lately. He recently started selling Momofuku bento boxes to the WeWork office by City Hall. Maple signups start today.