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Danny Knows Best

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2013_danny_meyer_shack_expansion123.jpgDanny Meyer explains why he was able to expand Shake Shack around the globe: "Well, yes, it's the only concept we have that's not in New York City. But the business is absent so many variables—chefs, sommeliers, florists, bartenders—that exist in a full-service restaurant. It's the restaurant version of prét-à-porter as opposed to haute couture, and we can teach the system to people who have natural hospitality skills." [Ad Week]