Watch a Short Film About Coney Island's Williams Candy

Here's a charming little video profile of Williams Candy, a family-run business that's been selling nuts, sweets, popcorn, and candy apples in Coney Island for over 75 years. The shop, which sits just a block from the boardwalk, was hit hard by Hurricane Sandy, but has managed to bounce back thanks mostly to local help and donations.

The video comes via Jeremiah Moss, who includes it in his comparison of Williams Candy to a more recent addition to the neighborhood. That candy store, a branch of the chain IT'SUGAR, advertises its philosophy as "conspicuous consumption, addiction to sugar, overindulgence." Meanwhile, Peter Agrapides, the owner of Williams Candy, explains his own philosophy at the end of the video: "You put the apron on and you make money...That's the way it's done, that's the proper way to do it."

Peter Agrapides, Owner of Coney Island's Williams Candy (v1) from The Brooklyn Ink on Vimeo.