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Junior's Owner to Open Enduro in Midtown This Week

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Alan Rosen, the third generation owner of the Junior's restaurants, is gearing up to open his $6 million Midtown restaurant, Enduro. Rosen hired Nathan Huntington, the former chef de cuisine of Chicago's L20, to work as the restaurant's executive chef, and Gramercy Tavern veteran Seth Liebman is on board as the sommelier. According to the Wall Street Journal, Enduro will be a "modern American grill" with entrees starting around $17 (check out some photos of the food here). Rosen explains: "This was the restaurant I would have opened right after college but I couldn't afford to...That's how I feel: rejuvenated."

Alan's dad Walter is not happy about the fact that the menu will not include Junior's famous cheesecake. But as an homage to his family's restaurant, Alan asked his chefs to create a cheesecake soft-serve which will be served with homemade graham cracker soft-serve. Enduro is slated to open for dinner on Friday.
· No Cheesecake for You! [WSJ]
· All Coverage of Enduro [~ENY~]
[Photo: Facebook]


919 3rd Avenue, New York, NY 10022 212 935 6800


919 Third Avenue