Scenes From Day One of Umamimania 2013

by Greg Morabito Jul 29, 2013, 1:05pm EDT

Here are some pictures of the crowds that were waiting outside of New York's very first Umami Burger location this afternoon. Will Umamimania die down later this week? Or will the crowds show up every day, like at Magnolia and Dominique Ansel Bakery? It's hard to tell at this point.
· All Coverage of Umami Burger [~ENY~]

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432 Avenue of the Americas, New York, NY 10011 212-677-8626