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Cronut Mania

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2013_7_SeinfeldCronut.jpegThere's a guy who takes credit for starting Cronut scalping, and he runs a business (conveniently headquartered across the street from Dominique Ansel Bakery) that sells mobile ad space on the sides of trucks. With one parked right in front, he's hoping to capitalize on the foodie hordes (and their "cronut-will-cure-all optimism") as Cronut Mania continues. And guess who's eating Cronuts today? Jerry Seinfeld. [Forbes, Financial Times, Gothamist]

Dominique Ansel Kitchen

137 7th Avenue South, New York, NY