Roots drummer/Hybird restaurateur Questlove explains how he got into the restaurant game: "We decided to use 2009 to set the blogosphere on fire, enter food competitions, find the right chef. We did different events and once the blogosphere was in our corner Stephen Starr approached me and said, 'Instead of you doing a food truck why don't we do this at the Chelsea Market?'...They come to you to open, you don't go to them." [Paper]
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