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Cronut King Dominique Ansel Reflects on Cronut Mania

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Former Daniel pastry chef Dominique Ansel created a dessert that New Yorkers are going absolutely, totally nuts for right now. It's called the Cronut, it's delicious, and people line up for it every day. In a chat with Eater National, Mr. Ansel explains how he deals with the demand at his eponymous Soho bakery:

Every morning I go out there and see how many people are in line. And depending on how many people are out there, I talk to people. I talk to everybody and tell them that by the time they get to the register we might not have enough for everybody. It's very important for me to go out and communicate with my customers...We do small batches, a few batches in the morning. We try hard to make more, but the kitchen is small...
Mr. Ansel recently trademarked the name, and he says he's "heard a few things" about copycats. The chef also notes: "We don't only have one product that is special and unique, we have a lot more."

In other Cronut news, Dominique Ansel Bakery will start serving lemon-maple Cronuts this weekend.
· Q&A: Dominique Ansel on Cronut Mania and Imposters [~EN~]
· All Coverage of Cronuts [~ENY~]

Dominique Ansel Kitchen

137 7th Avenue South, New York, NY

Dominique Ansel Bakery

189 Spring St., New York, NY

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