Sam Mason Opening Odd Fellows Ice Cream in the 'Burg

Remember that artisanal chutney shop that was slated to open at the corner of North Third and Kent in Williamsburg? Well apparently that was actually an April Fools joke?a very good one, because honestly who would be surprised if that shop actually opened??played on the world by Lady Jay's owner and wd~50 alum Sam Mason.

Instead of artisanal chutney, Mason is opening an ice cream operation called Odd Fellows Ice Cream Co. at that location. (Proof of the prank is on the Odd Fellows Twitter feed.) Few other details are available at the moment but presumably this will be a proper shop, maybe with some retail distribution like Mason's mayo line Empire Mayo?

Odd Fellows Ice Cream should open this summer.
· @oddfellowsNYC [Twitter]
· Radish Shutters; Fatty 'Cue Two to Four Weeks Away [~ENY~]
· All Coverage of Sam Mason [~ENY~]