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ZOMG Cupcakes

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robicelliscupcakes.jpgAllison Robicelli of Robicelli's Cupcakes has a lengthy, scathing response to all that buzz last week about the cupcake bubble bursting. In a point-by-point takedown of Grub Street's "Nine Reasons Why the Cupcake Boom Went Bust," she makes the case that "you need something to be 'the next cupcake' just like you need something to be 'the new black.' It's not a bubble; it's a genre — individually portioned dessert." [Medium]

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