A new 15,000-square-foot market is coming to a new development in Hell's Kitchen, banking on the popularity of places like Eataly and Chelsea Market (as well as Brooklyn Flea) to drive people to its rows upon rows of artisinal pickles and crafts. According to the Wall Street Journal, the space is being designed by design and hospitality firm AvroKo, who will also operate a roadhouse-themed stall in the market. (Sure, why not?) And Ivan Orkin will be there, with what will be a follow-up to his hotly-anticipated Ivan Ramen on the Lower East Side. Other vendors include Brooklyn Kitchen. The developer, the Gotham Organization, hopes to have the market open by late summer or early fall.
Per the Wall Street Journal's report, that Hell's Kitchen market is just one of several new ones coming, all hoping that the large-scale market is an enduring thing. There is, of course, Brooklyn Flea co-founder Jonathan Butler's new Crown Heights project, as well as Brookfield's 25,000-square-foot project in the revamped World Financial Center. The massive City Point project in Downtown Brooklyn will similarly get a 12,000-square-foot market, but no word yet on which vendors will occupy that one.
· Hip Markets Are Builders' New Lure [WSJ]