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Empire Builders

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Today, Frank Bruni looks at how Adam Fleischman built his Umami Burger chain of restaurants. Bruni is a fan of his work: "Fleischman clearly understood what most successful purveyors of cars, clothing and cosmetics have also appreciated. He was selling customers more than a product. He was selling them an identity. As surely as he was feeding them, he was flattering them." [NYT]

Umami Burger

432 Avenue of the Americas, New York, NY 10011 212-677-8626

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