While hordes of eager Brooklynites swarmed the brand new Whole Foods in Gowanus this morning, the company was already busy announcing its latest New York outpost. The Wall Street Journal reports that Whole Foods has just signed the deal on a Midtown location, not far from Bryant Park. According to some sources, the new two-story spot would focus more on prepared foods than some of its counterparts elsewhere in the city. New Whole Foods outposts are also in the works in Harlem, the Upper East Side, and Williamsburg.
Farther west, the Post reports that Treehaus, a "farm-to-table" food court-style market is opening a second location this spring on the ground floor of a rental tower between 9th and 10th Avenue. It will be open 24 hours a day, with a buffet-style setup of "American cuisine with a French twist." It will also offer catering, delivery, and beer and wine tastings paired with "small homemade organic food items inspired by the popular Smorgasburg Flea Food Market." As the Post notes, it's located just a little more than a block from the neighborhood's current food market hot spot, Gotham West Market, but it will be about 40 percent larger.
· New Whole Foods Planned Near Bryant Park [WSJ]
· MiMa to Get Big Treehaus [NYP]
· All Coverage of Whole Foods [~ENY~]
· All Coverage of Treehaus [~ENY~]
[Photo: Treehaus/Offical Site]