Here's a (very) random sampling of some of the things in the works at the massive new Maison Ladurée coming to Soho in early 2014. From now until the opening in mid-January, Racked NY will be posting updates with exclusive behind-the-scenes photos of the progress at the second outpost of this glitzy Parisian import, because 'the fashion industry, as a whole, cannot get enough of these macarons."
The new Ladurée will be a much bigger operation than the small Upper East Side shop, where there's only room for a pastry counter. The Soho outpost, billed as "the most beautiful location in the world," takes up the former Barolo space, and will include a full-service restaurant and a large outdoor area, as well as a retail shop. From Racked's first glimpse, the place is currently buzzing with wine tastings, construction workers crawling into pipes, and pastry testing. The last of these raises a question: Will Ladurée continue to ship those iconic macarons in every day from the Paris or will it start to make them in-house?
· Macarons! Wine! Ribbon! Here Comes Maison Ladurée Soho [Racked NY]
· All Coverage of Maison Ladurée [~ENY~]