The General, the Asian Restaurant in EMM's Bowery Pleasuredome, Opens Today

The General
199 Bowery
Phone: 212-271-7101
Web: emmgroupinc.com
Status: Opens Tonight

The EMM Group's latest endeavor, the Asian restaurant The General, opens tonight at 199 Bowery. This is the restaurant component of the group's three-part Bowery complex, which also includes the clubs Bow and FINALE. (The clubs are both already open.) Hung Huynh, Top Chef winner and executive chef at EMM Group's MePa seafoodery Catch, developed the Southeast Asian menu here, which includes sushi and shareable plates. The space, designed by the firm iCrave, has a front bar area and a larger dining room in the back. Expect photos tomorrow.
Previous Coverage: First Word, 1/10/2012; Nightlife, 6/19/2012; Coming Attractions, 10/17/2012; Nightlife, 11/12/2012; Plywood Special, 12/5/2012.
Further Reading: Grub Street, Bowery Boogie, Daily Candy, Urban Daddy.
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